PepsiCo, USAid Launch Partnership to Empower Women in Agriculture
USAgNet - 09/10/2020
PepsiCo announced a new five-year, $20 million partnership with the U.S. Agency for International Development under the Women's Global Development and Prosperity Initiative, supporting the global food and beverage leader's efforts to empower women in
agriculture and help build a more sustainable food system. The goal of the project is to drive inclusivity across the food and beverage industry by demonstrating that actively engaging women as critical drivers of PepsiCo's sustainable sourcing strategy leads to
better business results.
According to the Food and Agriculture Organization, if women farmers had the same access to resources as their male counterparts, their food production would increase by up to 30% and help eliminate hunger for 150 million people. However, the lack of land rights, limited access to information, technology, and financing, and expectations of domestic work based on prevailing gender norms are barriers to achieving this reality.
To help address these challenges, USAID and PepsiCo will each invest an initial $5 million to jumpstart the program, which will support women-owned small- and medium-enterprises and women-led PepsiCo suppliers to improve the resiliency of rural farming communities in Asia, the Middle East, and Latin America.
This partnership builds on the lessons learned from PepsiCo and USAID's recent project in West Bengal, which helps women lease land, as well as provides trainings on a broad range of topics including record keeping and pest control, the best irrigation and crop rotation techniques for their region, and the role of women in agriculture and the cultural norms that hold them back. Ultimately, it is expected that the training program in West Bengal will reach more than 300,000 women through direct and community engagement.
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