BeSure! Campaign - Promoting pollinator protection

USAgNet - 03/07/2024

The BeSure! campaign, launched by Growing Matters in 2019, is making a return this planting season with a focus on educating the agricultural community about responsible pesticide usage. This initiative is particularly concerned with neonicotinoid products, which, when used improperly, can adversely affect pollinators and other wildlife. The campaign underscores the significance of adhering to product labels — the first line of defense in minimizing potential harmful exposures.

Endorsed by various agricultural organizations, including the American Soybean Association and CropLife America, BeSure! provides resources and guidance for safe pesticide application. It highlights the critical role of crop protection in sustaining food production, pointing out the potential loss in yield without these practices.

Given the challenges of diseases like Citrus Greening, neonicotinoids represent a vital tool in managing pest vectors responsibly. The BeSure! website offers extensive educational materials, including stewardship tips, to ensure that these products are used effectively, benefiting both agriculture and the environment.

As the planting season approaches, Growing Matters and its partners continue to disseminate best practices through social media, radio, and digital content, aiming for a wide-reaching impact. This concerted effort reflects a commitment to balancing agricultural productivity with environmental stewardship, ensuring a sustainable future for farming and biodiversity.

« Return to Home Page