McDonald's Canada Adds Books to Happy Meals
USAgNet - 05/18/2017
McDonald's Canada is turning a page on its Happy Meal offerings with its new book program which allows families to choose a book or a toy with their Happy Meal purchase. In partnership with award-winning Kids Can Press, the largest Canadian-owned children's book publisher, McDonald's new Happy Meal book launch is meant to foster the love of reading to children across the country and encourage families to share story time together.
The books included in the Happy Meal promotion are all written and illustrated by Canadians and feature distinct Canadian content, including iconic characters such as Franklin the Turtle by Paulette Bourgeois and Brenda Clark, Scaredy Squirrel by Melanie
Watt, the beloved Life in the Wild series by Nicholas Oldland and the Dragon Safety Series from Jean E. Pendziwol and Martine Gourbault.
As part of the launch of McDonald's new Happy Meal Book program, Canadians can help spread the love of reading through McDonald's #OwnaBookGiveaBook donation initiative by posting a shelfie, a photo of book shelves, including the hashtag. One
book per shelfie will be donated with First Book Canada to children.